When it comes to selling your home, preparation is everything. The goal? To get the most money for your property in the shortest time possible. Here are the top five strategies I recommend to make your home stand out, attract serious buyers, and secure the best offer.
1. Declutter, Depersonalize, and Deep Clean
Before listing, start by decluttering every room in your home.
- Why it matters: Buyers need to envision themselves living in the space. Excess stuff or personal items distract from that vision.
- How to do it:
- Remove family photos, personal collections, and bold décor.
- Pare down furniture to make rooms feel larger.
- Consider renting a storage unit for non-essential items during the sale process.
- Deep Cleaning: This goes beyond everyday tidying. Steam-clean carpets, scrub grout, and wash windows until they sparkle. Don’t forget often-overlooked areas like baseboards and light fixtures.
2. Focus on Curb Appeal
First impressions happen before a buyer steps inside.
- Why it matters: Many buyers decide whether to tour a home based on its exterior alone.
- How to do it:
- Power wash the siding, driveway, and walkways.
- Paint the front door in a welcoming yet neutral color.
- Add potted plants, mulch, and a freshly mowed lawn to make the exterior inviting.
- Update or polish house numbers, light fixtures, and the mailbox.
3. Make Minor Repairs and Updates
Fixing small issues signals to buyers that the home is well-maintained.
- Why it matters: Even small flaws like a dripping faucet or squeaky door can give buyers the impression there are bigger issues lurking.
- How to do it:
- Replace burnt-out lightbulbs, tighten loose cabinet handles, and patch small holes in walls.
- Refresh tired spaces with cost-effective updates:
- Paint walls in neutral tones (think whites, beiges, or greys).
- Swap outdated hardware, faucets, or lighting fixtures.
- Consider updating key spaces, like the kitchen and bathrooms, with affordable upgrades like new countertops or a modern backsplash.
4. Stage to Impress
Home staging isn’t just for luxury listings—it works for all price points.
- Why it matters: Professionally staged homes sell faster and for more money because they highlight the property’s best features.
- How to do it:
- Arrange furniture to create clear traffic flow and maximize space.
- Add fresh flowers, throw pillows, or strategically placed artwork for a polished look.
- Make bedrooms and bathrooms feel like a boutique hotel with crisp linens, plush towels, and neutral scents.
- Showcase bonus spaces (like a home office or finished basement) with appropriate furniture to help buyers see their potential.
5. Set the Stage for Stunning Photos and Showings
Photos and showings are where buyers fall in love with your home.
- Why it matters: 97% of buyers start their search online, and great photos are crucial to drawing them in.
- How to do it:
- Hire a professional real estate photographer—this is non-negotiable! They’ll capture the best angles, lighting, and features.
- Schedule photos during the day for optimal natural light.
- For showings:
- Keep the home clean and smelling fresh (no strong candles or overpowering air fresheners).
- Turn on all lights and open blinds to make the space feel bright and airy.
Bonus Tip: Work with an Experienced Realtor
A great realtor will guide you through these steps, provide personalized advice, and ensure your home is marketed to the right buyers. They’ll also analyze your local market to set the perfect listing price—high enough to get you top dollar but competitive enough to attract offers quickly.
By following these steps, you’ll create a home that stands out in the market, appeals to a wide range of buyers, and sells for a price you can celebrate. Ready to get started? Reach out, and let’s create a plan tailored to your home and goals!